Most business owners I speak to are drowning in repetitive admin. Responding to the same enquiries. Chasing reviews. Following up quotes. Sending booking confirmations. These tasks don't require your expertise — they require your time. AI automation changes that.
What we mean by AI automation
We're not talking about chatbots that answer three FAQs and frustrate everyone. We're talking about intelligent workflows — built in n8n and powered by Claude AI — that handle entire processes end-to-end without you touching them.
Five tasks you can automate right now
- Lead qualification: new enquiry comes in → AI asks qualifying questions → books a call if they're a fit
- Review requests: job marked complete → AI sends a personalised follow-up asking for a Google review
- Quote follow-up: sent a quote and heard nothing → AI sends a check-in after 3 days automatically
- Booking confirmations and reminders: appointment scheduled → confirmation sent, reminder the day before
- FAQ handling: common questions answered instantly, 24/7, in your brand voice
What the tech stack looks like
We use n8n as the automation backbone — it's open source, self-hostable, and connects to virtually everything (email, CRMs, Google Calendar, Xero, and more). Claude API handles the AI reasoning, which means responses are genuinely intelligent, not scripted.
What it actually costs
A self-hosted n8n instance costs under $20/month on a basic server. Claude API costs scale with usage — for a typical business, that's well under $50/month. The setup cost is a one-time investment. After that, you're running enterprise-grade automation for the price of a coffee a day.
Is it right for your business?
If you're spending more than two hours a week on repetitive communication tasks, automation will pay for itself quickly. Book a discovery call and we'll identify the three highest-value workflows for your specific business.
Want advice for your business?
Twenty minutes, specific to you, no pitch deck.