JamrChicken

Suburban charcoal shops live on delivery-app listings and a photo of a laminated menu. The concept was to give one a site that does what the shop does: lead with the coals, put the whole menu one tap away, and send people to call the shop instead of paying app fees. Jamr is Arabic for live coals. The shop, its menu and its number are invented, and the photography is stock.

The hero deals plate cutouts off the cursor. The same trail was tried over the menu and taken out again, because anything moving across a column of prices competes with the one job that section has. Below the menu, each dish is a full-bleed photograph with a polaroid of itself laid on top. The cutouts are stock photos with the background removed by a segmentation model, saved as transparent WebP: twelve of them weigh 1.6MB, against 15MB as PNG. Lenis runs on a lerp on desktop, and phones keep their own native scroll.

A single page a shop owner could hand to anyone: the menu, the phone number, the hours and the address, with the delivery apps as the fallback rather than the default. The mark is a charcoal oven drawn as plain geometry, and the phone number is one the ACMA reserves for fiction, so it rings nobody.